Social responsibility

For us social responsibility is about identifying and being aware of the footprint we leave behind, both positive and negative - throughout our entire value chain. Only by being fully aware of our actions, we can improve them.
We have chosen our partners and suppliers upon our personal meeting with them. Here we have experienced their way of working, how they treat their employees and the working conditions they offer them. We work with a mix of medium-sized well experienced companies and additional smaller family owned businesses.

Our entire value chain depends on human resources. Therefore, it is important for us to ensure all employees are being treated fair, with respect and work under good conditions, whether it is a seamstress in India or an administrator in our head office in Denmark.

Sustainable fashion is for us not just a question of environment friendly production, materials, and circular business models - We aim for a holistic view on the entire chain of value as one sustainable success. Our holistic approach to the aspect of sustainability shows in our work for social sustainability. We consider this one of our most important responsibilities.